Falcon Direct
This will be.......
 
the last of our traditional eNewsletters for a variety of reasons.  We have made the decision to change our way of communicating with those who have an interest in our activities.  Bear with us - we'll tell you more about these changes and why we hope they will benefit YOU!
PlanningWe've been reviewing.......
 
the effectiveness of email newsletters.  Our statistics are generally better than the average, but still, nothing to brag about.  A typical eNewsletter will not get to 10% of the addressees for a variety of reasons.  Of the remaining 90%, only about 15% will open the email. and of those - only about a third will follow any of the information links. 
 
This means that for every 1000 emails sent, only 150 addressees will open the email and only 45 will read any part of the subject content.  We can usually assume three requests to be dropped from the list, and one SPAM report (even though we totally comply with all FTC rules).  We decided there had to be a better way of communicating!
Great ideas from Falcon Direct!We decided.......
 
to move our web publishing technology to the next level by utilizing RSS and Video On Demand publishing with special sections for General Interest, Business, Churches, Construction, Dealers & Resellers, EMA/DHS, Emergency Medical Services, General Business, Governmental, Forest Products, Law Enforcement, Manufacturing, Personal Radio GMRS/MURS, Retail, Schools, and Transportation.
 
An RSS feed allows you to be immediately notified whenever we release information to those in your specific user group.  You can sign up to be notified for a single interest group or as many as you choose.  In addition to user group information, you can also sign up to receive news of FCC, OSHA and other regulatory matters, special product offers, and grants.  If you prefer, you can still be notified by email by going to www.falcondirect.com/SignUp.  One point to remember - if you want to continue receiving news from us, you will either need to sign up for an RSS feed (when available), or sign up again to receive information in our regular email format.  All names on our current mailing list will be purged effective April 1st, 2008.
 
We will also be producing Video on Demand covering a variety of topics to help those we serve.  If you have been set up for an RSS feed or if you have signed up for email notification; you'll be the first to know all that's new in wireless communications.
 
This month, you may wish to also check our fire grant news and new product offerings at www.falcondiect.com/hotdeals.htm.
Sadness & Joy - goes together...Those who have grown accustomed
 
to our monthly section "For Curious Minds Only", we are delighted to announce that we will continue these comments for those who sign up to receive our traditional eNewsletter.  Here are our thoughts for this month!
 
We usually try to include something beautiful, something humorous, something spiritual, and something serious, not necessarily in that order.  This month, we will start with something wonderful.  Many people have lost confidence in our kids, our country, and the things that have made the USA the envy of the entire world.  For those, we offer an excerpt from a recent basketball game between Texas Tech and the University of Texas.  The group is called the Cactus Cuties.  The youngest member is EIGHT years old!  Check it out at  http://www.youtube.com/watch?v=QKCVS57j284 .

For those interested in such things, England has a site called DotSub that is similar to YouTube.  One of the more interesting posts is by a guy named Pat Condel.  It's a shame that we don't have political candidates capable of addressing issues and plainly stating their position.  Check it out at http://www.dotsub.com/films/moredemands/index.php?autostart=true&language_se.

History for many of us was a tough subject. Now we have learned there are no tough subjects.  It depends on the subject matter and how it is taught.  For an example, we offer a bit of history on Old Ironsides that should make a lasting impression.  Check out http://www.info4u.us/navalhistory.pdf. Bet you never heard it taught this way in school....

And, we finish up with something beautiful at www.info4u.us/Awesome.pps.
Our real business is about communicating.  Not just selling products, but communicating our ideas effectively.  We hope we are doing a better job than the following.......
 
ARE WE COMMUNICATING??? A man spoke frantically into the phone: "My wife is pregnant and her contractions are only two minutes apart". "Is this her first child?" the doctor asked. "No!" the man shouted, "This is her husband!"
 
Have a great day, and remember who you are - a very important person to all of us! 
 
Burch Falkner and
The Falcon Team
At your service!
 

Government is like a baby. An alimentary canal with a big appetite at one end and no sense of responsibility at the other. Ronald Reagan (1911-2004 - 40th President of the United States)